A twisting heartbeat. Like a breath that shapes the silhouette and runs through a constellation of stonework. Involves the skin to dress the soul. It enhaces the light from point to point, and in a dance in perfect harmony, it becomes dazzling.



Maluli is passionate about life. It is light and confident, and it has a resplendent smile. Maluli knows the richest and the meticulous detail of elegance is the charm of simplicity.


A story told
among ribbons, embroidery and lace.

This story begins a few years ago, literally with the first steps of Frederico Maalouli.

He grew up admiring the work of his father in a 60 years of tradition garment store, located in the center of São Paulo. Always very willing, he always exceeded the expectations of his clientele. And from a needle to a lace, all the customers were meticulously received.

But destiny separated him from the traditional garment store. But its essence was never lost. With his merchant inheritance, he knew he needed to go back to his origins.

And by 2015, his entrepreneurial essence took him further.

He needed to do something different and innovative. After a business trip, he had an inspiration through a beauty manual work that is so rare, which redefines the concept of being unique.

The result of Frederico’s first exclusive importation: dazzling fabrics, hand embroidery, yarn from point to point.

It was born Maluli Embroidery.
And with it, the desire awakens every women to the power of being unique.


The exclusivity of a noble fabric, handmade, includes lace, tulle and embroidery in stones, crystals and sequins, make up exceptional and desired prints.

Maluli Embroidery catches the eyes
and fuses to the body.

Spectacular embroidery: stones,
crystals, sequin.

Designs of extreme creativity and incomparable art.

Maluli embroidery is made with excellence. Each stitch is meticulously hand made in pursuit of absolute exclusivity and perfection.

Explore embroidery heritage.
For centuries they have been leading the concept of luxury and beauty.

Embroidery is an art appreciated by all.

From the ancient civilizations, monuments are seen with embroidered tunics in Greece. Then, in the seventh century, embroidery became popular in the West. And in the following centuries, the practice was intensified by the queens and their ladies.

Italy, at that time, was the center of all arts. Italian embroidery served as a model for all Europe.

Soon, embroidery reinvented itself and became trimmed and lacy.
And, believe me, lace flourished.

And in 1821, a French worker invented the first embroidery machine. But make no mistake, as early as the 20th century, the revaluation of manual embroidery came back and prevailed as a symbol of high social status. Luxurious evening dresses were usually embroidered with rhinestones, sequins, beads, pearls, gold and silver threads, with ornaments and non-contrasting fabrics.

Emboridery and fashion.
A timeless relationship.

Between one collection and another, the embroidery is present on the catwalks of renowned designers, passing through every window and and everyone who breathes fashion. And no matter the fshion season, embroidery is in fashion editorials, composing various looks with rich and meticulous details, from the simplest to the most exquisite ones.

Regardless the fashion style, embroidery provides a special touch, ensuring elegance and composing the design