This story begins a few years ago, literally with the first steps of Frederico Maalouli.
He grew up admiring the work of his father in a 60 years of tradition garment store, located in the center of São Paulo. Always very willing, he always exceeded the expectations of his clientele. And from a needle to a lace, all the customers were meticulously received.
But destiny separated him from the traditional garment store. But its essence was never lost. With his merchant inheritance, he knew he needed to go back to his origins.